'She still has that perfect smile' is an emotive concept that carried the campaign, it showed an elderly couple not letting the absence of teeth being the gap in their happy moments together. The campaign was live for one month and had the biggest return on investment than any other previous campaign.
Homepage banner take over, dedicated landing page with interactive visual form, flyer and a series of social media posts on Facebook, Twitter and Instagram supported the campaign.
Another main reason for missing teeth is from sports accidents and the 'gaps from mishaps' concept was targeted to dental practices that were close to sporting facilities.
Smile Dental is the leading provider of dental treatment in Ireland.
The brief was to create a campaign to raise awareness about dental implants for affluent 50+ year olds in Ireland. The campaign needed to capture living life to the full with confidence because of dental implants.
Campaign had the biggest return on investment than any other previous campaign.
A few elements were implemented as part of the everyday business model as it proved effective during the campaign.
Multi-channel advertising with an easy to use interactive tool on the website for users to get a quick quote to then encourage a consultation, was a dental industry first in Ireland.