Every parent wants their child do well in school and the brightest smile in class concept was targeting adults with children aged between 4-8 years old.
A set of national campaigns were targeted before and during school holidays as this was often the time parents would take children in for their check-ups. Posters outside practices, flyers, CRM targeted emails and social media channels were used to encourage dental check- ups for children. The in-practice experience was also empathetic to childrens needs with with colouring in, connecting the dots games, stickers and a brushing chart with gold stars for them to take home.
Several famous movie posters were re-proposed to encourage children to dress up for their check-ups.
As many parents will know, childen love dressing up and to make visiting the dentist a more enjoabyble experience, we encouraged children to dress up for their check-ups. Competitions were also took place for staff to dress up to further lighten the atmosphere in the practices. Photos were posted on social media. Practices also ran activities such as (sugar-free) cake sales to raise money for Make A Wish charity.
Oasis Dental Care was the largest provider of private dental care in the UK before it was acquired by Bupa.
One of the business goals was to build a positive experience for children to encourage brand loyalty. Statistics show that once people build a good relationship with a dentist they rarely switch to another dentist .
Improved brand reputation by creating a more comfortable environment for children during dental check- ups.
By drastically improving the experience for children, this will foster brand loyalty . Parents appreciated that their children's needs were met and the process was more child friendly.
Increased number of check-ups and children registering with the practices during the campaigning activity. Practices reported great feedback from patients and children alike.