The new logo worked on several levels – resemmbelling a book, the top pages form a letter 'R' which refers to the brand name. The letter 'R' also transitional – the first curve drops in the middle before it riases and looks poised onward and upwards.
The business stationary design used the 'R' from the logo across the material to really reinforce the brand, the 'R' was cropped to make it resemmble a tick which help great a sense of things being done and ticked off.
Finance website can look very dry and stiff which can alienate newly established business owner, Rachel wanted something a bit more open and friendly to help distinguish the brand from competitors. The new website used customer focused imagery, curved shapes and bold colours to come across welcoming.
The website went through a set of on-site and off-site SEO projects to boost SEO rankings. In 2022 Rachel's Bookkeeping now ranks 1st on Google for 'bookkeeping in Bristol' which has helped the company grow successfully over the years.
Rachel's Bookkeeping provides finacial bookeeping services, ensuring local businesses stay on top of their paperwork.
I was asked to create a recongisable business stationary and on a new website.
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